2026 Spring

INTERNATIONAL
BUSINESS
STRATEGY

這不是死背名詞的理論課。這是一場關於「生存」的商業實戰。

This is not a theory rote-memorization class. This is a battle for business "survival".


我們將拆解 Pop Mart 的成癮機制，剖析 TSMC 的美國困境，並透過韓劇《未生》看透辦公室政治與國際貿易的殘酷真相。

We will deconstruct Pop Mart's addiction mechanism, analyze TSMC's US dilemma, and see through the cruel truth of office politics and global trade via "Misaeng".

Misaeng Office

CORE MATERIALS CORE MATERIALS

📖 TEXTBOOK

Charles W.L. Hill,
"International Business: Competing in the Global Marketplace"

🎬 DRAMA CASE: MISAENG

Misaeng Poster

劇名：《未生》 (Incomplete Life) Drama: Misaeng (Incomplete Life)

為何選擇這部戲？ Why this drama?
大多數 IB 課程只談「策略」，卻忽略了「執行」。《未生》以一家綜合商社（One International）為背景，真實還原了： Most IB courses talk about "Strategy" but ignore "Execution". Misaeng is set in a Trading Company (One International) and realistically portrays:
  • 國際貿易實務： 信用狀 (L/C)、提單 (B/L) 的流轉與風險。 Trade Practice: L/C, B/L workflows and risks.
  • 代理問題 (Agency Problem)： 朴科長弊案完美詮釋了經理人如何自肥。 Agency Problem: Manager Park case illustrates self-dealing.
  • 談判心理： 如何在合約中埋下陷阱與反制。 Negotiation: How to plant traps in contracts and counter them.

📺 WATCH LIST

本學期精選影視教材連結 Selected Video Materials Links

NETFLIX: Misaeng (未生) NETFLIX: Dirty Money (黑錢) NETFLIX: American Factory

🤖 AI COMPANION

NotebookLM Knowledge Base

NotebookLM QR

掃描 QR Code 或點擊下方連結，進入本課程專屬 AI 知識庫。已預先匯入所有指定閱讀材料。

Scan QR Code or click below to access the Course AI Knowledge Base. All reading materials pre-loaded.

ACCESS NOTEBOOKLM ↗

🔗 COURSE LINKS

課堂重要連結與表單 Important Course Links & Forms

Microsoft Teams 團隊連結 ↗ Microsoft Teams Channel ↗ 小組成員回報表 ↗ Group Member Form ↗ Peer Evaluation 表單 ↗ Peer Evaluation Form ↗

18-WEEK ROADMAP

STUDENT SURVEY / 課前調查 STUDENT SURVEY / PRE-CLASS

Hi, Welcome to the Jungle.

這門課不僅是學習國際企業，更是一場教學實驗（Teaching Practice Research）。為了讓我們更精準地調整 AI 輔助與教學內容，請誠實回答以下問題。你的回答不會影響成績，但會影響這學期的生存難度。

This course is not just about International Business; it's a Teaching Practice Research. To help us adjust AI assistance and content, please answer honestly. Your answers won't affect grades, but will affect your survival difficulty this semester.

1分：我完全不敢開口 / 5分：我可以流利地跟外國人吵架 1: Scared to speak / 5: Can argue fluently with foreigners
Sonic Wu

INSTRUCTOR: SONIC WU

"I don't teach you how to memorize theories. I teach you how to survive and thrive in the global market jungle."