SESSION 1
Digital Transformation and Invisible Banking
數位轉型與隱形銀行
Focuses on DBS, invisible banking, customer journeys, and how backend architecture supports brand promises.
聚焦 DBS、隱形銀行、顧客旅程，以及後端架構如何支撐品牌承諾。
LANDING PAGE / COURSE HUB
首頁 / 課程入口頁
Innovation and Marketing Communication in the Digital Age
數位時代的創新與行銷溝通
Digital Transformation & Customer Journeys
數位轉型與顧客旅程
Agentic Workflows & Growth Loops
Agentic Workflows 與成長迴圈
Brand Trust & Governance
品牌信任與治理
Navigate the Four Sessions
四個 Session 導覽
SESSION 2
From SaaS to AI Agents
從 SaaS 到 AI 代理
Explores workflow rebundling, execution authority, governance, and the shift from seat-based to outcome-based logic.
探討工作流程重組、執行權限、治理問題，以及從席位計價走向成果計價的轉變。
SESSION 3
Product / Service Digitization 2.0
產品／服務數位化 2.0
Examines growth loops, discoverability, search-as-interface, and defensibility in AI-mediated discovery.
討論成長迴圈、可被發現性、搜尋介面化，以及 AI 中介發現情境下的防衛能力。
SESSION 4
Trust, Governance, and Execution
信任、治理與執行
Centers on authenticity, accountability, synthetic interactions, and how brands avoid becoming hollow digital ghost towns.
聚焦真實性、責任歸屬、合成互動，以及品牌如何避免落入空心化的數位鬼城。
Class Resources
課堂資源
CLASS RESOURCE
共用課堂資源
Digital Whiteboard
數位白板
Open the shared whiteboard directly, copy the link, or scan the QR code with your phone.
可直接開啟共享白板、複製連結，或使用手機掃描 QR Code。
https://tinyurl.com/2whb8syf
CLASS RESOURCE
課堂資源
NotebookLM Notebook
NotebookLM 筆記本
Use the notebook for guided reading, review, and follow-up discussion.
可使用這個筆記本進行導讀、複習與後續討論。
https://notebooklm.google.com/notebook/8d2d404e-a171-458e-bd31-0cabfaad79fc