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● STRATEGY EXECUTION ONLINE

THE LAST
RIKUOH Business Model Integration

Week 14: President Miyazawa has refused the acquisition. We have one shot left.
Your mission is to integrate R&D, Craftsmanship, and Marketing into a single executable force, and negotiate a "Venture Debt" deal with Felix to survive.

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01

Act 1: The Activity Map

Porter's Test: Which activities create "Strategic Fit" for the Last Rikuoh?

THE CHALLENGE

Strategic Consistency

Kohaze-ya cannot copy Hoka (Mass Production) or Nike (Global Marketing). Michael Porter says strategy is about "combining activities."

If we are to make the "Last Rikuoh" with limited resources, we must choose ONLY the activities that reinforce each other.

! MISSION: Select the 3 Core Activities that link "Material", "Craft", and "User" into a seamless loop.

Warning: Avoid "Benchmarking" distractions that don't fit our model.

🧩 Activity System Puzzle

Select 3 items that form the "Virtuous Cycle" for Kohaze-ya. Drag (or click) to activate.

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01B

Model Map: Integration → Execution

A business model is a system. Execution is the constraint.

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Task Flow: 1) Surface the dilemma (sign vs. refuse) → 2) Integrate the model (Canvas & Activity Fit) → 3) Stress-test execution (cash • capacity • culture) → 4) Use AI to simulate outcomes → 5) Design a counter-proposal.
Value Proposition
“Barefoot feel” with modern performance: tabi heritage + Silk Clay innovation + a believable champion story.
Customer Segments
Serious runners, niche performance seekers, heritage fans, and local communities that trust craft and authenticity.
Channels
Direct storytelling (events, clubs), specialty retailers, selective online, and “trial & fit” experiences.
Customer Relationships
Community-driven feedback loops, co-creation, and high-touch fit guidance (not mass advertising).
Revenue Streams
Tabi line (cashflow), Rikuoh limited runs (brand lift), repairs/custom orders, and selective licensing/tech fees.
Cost Structure
Materials + craft labor, small-batch inefficiency, R&D iteration, and community activation costs.
Key Resources
Craftsmanship, Silk Clay know-how, Mogi linkage, brand trust, and a small workshop culture.
Key Activities
Prototype iteration, quality control, community sensing, and careful channel onboarding.
Key Partnerships
Material suppliers, retailers, bank syndicate, Mogi & media, and external labs for testing.
02

Execution Reality Check

The risk of "Black-letter Bankruptcy" (Kuroji Tosan).

🩸

Critical Warning: We have orders (Revenue), but we have no Cash. This is "Black-letter Bankruptcy." You are profitable on paper, but dead in reality.

Item (Unit: Million JPY) Projected Q4
Sales Orders (Confirmed)500
COGS(300)
Gross Profit200
OpEx(100)
Net Income (Black Letter)100

* Looks great, right? Check Cash Flow.

Formula: Cash ÷ Accounts Payable (due now). Same-day survival test (use BS below).

Note: In this drill, “Current Liabilities” is approximated by AP due now (the bill you must pay immediately), not total current liabilities. Using total current liabilities answers a different question (short-term liquidity, not today’s payment ability).

🛠️ Survival Check

Formula: Cash ÷ Accounts Payable (due now). Same-day survival test (use BS below).

Note: In this drill, “Current Liabilities” is approximated by AP due now (the bill you must pay immediately), not total current liabilities. Using total current liabilities answers a different question (short-term liquidity, not today’s payment ability).

If we have 5M cash and burn 2M/day, how many days left?

03

Act 2: The Pivot (Fujifilm Moment)

Abstracting Core Competence. If we can't sell shoes, what can we sell?

Core Competence Abstraction

Just as Fujifilm realized their "Anti-oxidation" tech for film could be used for "Cosmetics", we must find a B2B application for Kohaze-ya's tech to generate immediate cash.
Core Tech: 3D Curved Sewing & Silk Clay (Patent).

Medical Industry

  • Application: Prosthetic Liners
  • Fit: High (Needs 3D fit)
  • Margin: High

Aerospace

  • Application: Space Suit Joints
  • Fit: Medium (Needs sealing)
  • Margin: Very High

Furniture

  • Application: Luxury Chair Covers
  • Fit: Low (Too simple)
  • Margin: Low
04

Act 3: The Bet (Venture Debt)

Negotiating the "Venture Debt" agreement with Felix. It's not M&A, it's a loan with a Hook.

Mission: Deal or Die

President Misono (Felix) agrees to loan 300 Million JPY instead of buying you. But he demands a "Betting Agreement".
Review the 5 terms below. Decide to Accept or Reject. Remember: Your BATNA is Bankruptcy.

1. The Hook (Collateral)

Asset Specificity

"If the loan is not repaid in 5 years, Felix unconditionally acquires the 'Silk Clay' patent and all manufacturing equipment."

*Consultant's Note: This is the core of the 'Bet'. If Rikuoh fails, you lose the tech.

2. Management Autonomy

Governance

"Kohaze-ya remains an independent entity. Miyazawa retains the CEO position. Felix has no voting rights on daily operations."

3. The VAM (Valuation Adjustment)

Performance

"If sales do not grow by 20% annually, the interest rate on the loan doubles from 3% to 6%."

4. Supply Chain Exclusivity

Operations

"Kohaze-ya must prioritize Felix's supply orders over any other OEM clients."

5. The "Rikuoh" Branding

Marketing

"The shoe shall be co-branded as 'Felix x Rikuoh'. Felix controls the global distribution channel."

05

Act 4: The Alliance Proposal

To defeat Atlantis, we need to offer Felix a "Challenger Strategy".

🤝

Strategic Alliance Proposal

Felix (Misono) hates Atlantis. Use this shared enemy. Propose a deal where Kohaze-ya provides the "Soul" (Craftsmanship) and Felix provides the "Scale" (Capital).
Convince Misono that betting on you is better than just buying your machines.

Why is "Felix + Rikuoh" > "Felix alone"?

How will we use the 300 Million to prove the concept?

50%

Tactical Drills

Drill 1: Porter's Activity Fit

Essay

In Act 1, we saw Kohaze-ya's system. Why would "Outsourcing Production to China" (to save costs) destroy Kohaze-ya's strategy, according to Porter's concept of "Fit"?

Drill 2: Black-letter Bankruptcy

Essay

Explain why a company with 100 Million Net Income (on the P&L) can still go bankrupt next week. What specific account on the Balance Sheet causes this?

Drill 3: Strategic Terms Match

Multiple Choice

Match the description to the term.
1. "A mechanism that adjusts ownership/interest based on future performance." -> ?
2. "Capabilities that are hard to imitate and provide access to multiple markets." -> ?

Next Week Preview

The Final Pitch: Semester Review

Final Presentation Course Wrap-up

🎬 Grand Finale: Next week, you will present your comprehensive transformation plan for your assigned case company. Ensure you integrate "Strategy", "Execution", and "Finance" into a cohesive narrative, just like Miyazawa did for Rikuoh.

PREP

Team Task

Consolidate all previous 14 weeks of work.
Is your "Business Model Canvas" fully integrated?